For a small business website, utilizing search engine optimization or SEO services makes the most of your online presence. Not only do websites provide customers with a reference point for your business credentials, but they can also draw in new potential customers looking for goods and services related to your business. This is done through proper SEO practices, and there are many SEO services available online that are free for all business owners to use.
Top SEO Tools
Keyword tools are great for those who know the importance of keywords and descriptions. The proper keywords placed throughout your website and in your meta descriptions will yield more relevant and higher ranking search results. Google offers a keyword tool that should help small business owners get started. Search the terms “keyword tool, ” and the results should lead you in the right direction.
Business directories online are numerous. Some are automated, meaning you can submit your business, confirm the details, and be listed within a few days, while others are human operated, and verification by a human could take months depending on the queue. Human-verified directories such as dmoz.org will yield better search engine results, but while they are waiting to be verified, it is a good idea to utilize a few of the most popular automated ones.
For small businesses running in a local area, reading and contributing to local blogs will help your local business appear in searches specific to one area. Searching the terms “(city) blog” may help you find a good place to start.
These tools and services are offered free for all website operators. They help you analyze your business website, find errors, and stay within the guidelines of what the major search engines suggest your page should be constructed like. Google, Bing, and Yahoo! all offer webmaster services for free.
Some small businesses may decide that social media is a good way to optimize their website. The more popular social media like Facebook and Twitter allow users to build a network amongst those who share an interest in them or their industry. Gaining followers on either website means that when you have something to say, those who follow you will hear about it.
As stated above, a sitemap may be submitted to the major search engines. The sitemap shows all the pages that your website consists of, and this allows the search engines to see which pages you would like to have started appearing in search results. After your sitemap is analyzed, your website will be crawled, and the search engines will decide which of the pages you have listed should go into their index.
There are a great many services and tools available for businesses looking to use SEO on their terms. If time is valuable to your business, then SEO services Atlanta may be better left to a specialist.